YSL officially launched a new version of the fragrance, often referred to as Cinéma 2024, which features a modernized bottle design while maintaining the gold-toned aesthetic of the 2004 original Cinéma is a standing ovation in a bottle. Created by master perfumer Jacques Cavallier Belletrud and launched by Yves Saint Laurent in 2004, this Oriental Floral fragrance was made for women who carry their own spotlight.